A2 Media Blog

The Richard Dyer Star Theory highlights and suggests that celebrities and music icons are socially constructed and moulded by institution s for financial reas on and gain. The Construction of these 'Stars' are  marketed by management companies in order to increase sales and to make the artist more popular for financial benefit. There are three sections to the Dyer Star Theory...   Commodity: Commodity essentially shows that the artist has been manufactured by management and the record label that the certain artist is associated with and is being sold to a specific target audience that was selected for the artist. This can then mean the hairstyles, clothing, song lyrics all target a specific audience, to make a profitable business. This then means that the selected artist becomes increasingly popular, resulting in album, song, merchandise and everyday items that are associated with this artist being sold very successfully. A good example is Justin Bieber as he was

Hotline Bling is a RnB song that was released in 2015 and is a concept based music video which stars the singer, Drake as well as some female actors. Camera movement was fairly simplistic and minimal which I believe correlates with RnB and American Rap music videos. This is because I the artist wanted to remain centre of attention during the video, however, female dancers also feature in the music video but do not gain a lot of attention. This could be considered to be flaunting hyper-masculinity as Drake is to be seen in focus during the majority of the music video. Most of the camera shots consist of mid/long shots of Drake showing off his own merchandise and wearing very bold colours. It could be argued that he is wearing his own clothing to advertise it or just to show his own success in the music industry. The mid to close-up shots show the facial expressions of the artist during the song. They mainly show him "feeling" the beat of the song, mainly screwing up his fac

I have had some initial ideas for what I wanted my music video to look like, however, I wanted to conduct some research on whether my initial ideas were what my audience wanted... To do this, I created an electronic survey on Survey Monkey to see what my target audience thought... These results suggested that Rap/RnB/Grime are the most popular genres of music, meaning that my song choice is going to influenced by this result. Also, the most urban locations are the most popular amongst the results of the survey, meaning that I will attempt to film most of my music video in these locations.

Conventions and Iconography Conventions are a list of rules or ingredients that you expect from a media text. A convention doesn’t always have to be followed or accepted as a norm, however, when followed production is made easier. Some of the main music categories in the mainstream music industry area are: ·        Pop  ·        Dance ·        R&B ·        Hip-Hop/Rap ·        Rock ·        Country & Western ·        Gospel ·        Reggae  ·        New Age ·        Drum & Bass  Codes within music videos vary depending on the genre of music and the pace of the music. However, there are basic norms that are followed throughout the process, these include:  Style of the music video  Camerawork   Editing techniques used   Sound effects used   Mise-en-scene   Stereotypes and countertypes Camerawork: A key aspect of any music video is the camerawork as they can emphasise points of people’s bodies or they can amplify t

This is a link to a Prezi Presentation that I have completed for my target audience profile... https://prezi.com/view/nR4XKJkarz7M7ZjnA88g/ My target audience can be also represented through this mood board, containing brands that my artist wears, websites that my target audience would use and social media platforms.

The Male Gaze Theory Definition: The Male Gaze is the way in which the visual arts depict the world and women from a masculine point of view, presenting women as objects of male pleasure. The phrase male gaze was coined by feminist film critic Laura Mulvey in 1975. The Male Gaze is encouraged through aspects such as camerawork, costume and makeup. Camerawork: Within a music video, certain parts of the body are sexualised for reasons such as audience pleasure. These body parts include lips, breasts and bottoms that are subject to camera lingering. This means that camerawork is used to highlight these certain parts of the body to sexualise them and make them more prominent to the audience. Furthermore, the spectators gaze can determine whether the music video is popular or not. So, camerawork is an important aspect of promoting and presenting the Male Gaze Theory. This essentially means that camera lingering and angles used to promote sexualised body parts can almost ac

Artist Development Andre Jackson, from Bexley, South London who entered the Grime scene at the early age of 16. His conscious lyrical style made Andre sound well beyond his years and this is shown in huge amounts in ‘How I Met My Ex’. He took cues from his older brothers on how to develop and progress growing up, inspired to pursue art in different forms. He initially started with animation, which eventually led him to playing the piano, meaning he settled on becoming a Grime MC. Unfortunately, he suffered badly when both his older brothers ended up serving lengthy prison sentences, meaning he buried deeper into the music to cope with this drastic altercation. Although this negative situation didn’t treat Andre, he was able to develop a social aware form of wordplay, which set him apart from other Grime MC’s. After his brother’s sentences, his first music video was ‘JKYL+HYD’, showing Andre wanted the reputation of speaking about deep subject matters and using ambitious lyrics.

Song Choice: rockstar  Artists: Post Malone, 21 Savage Genres: Hip-Hop/Trap, Modern Rap, Contemporary RnB Record Label: Republic Records Themes: Celebrating success, sleeping with lots of women, drug taking I chose the song rockstar because I did some background research and discovered that it was  No. 2 debut on the Billboard Hot 100 and the song grabbed 44.1 million streams in the week ending Sept. 21, according to Nielsen Music. This meant that the song was extremely popular on release and continues to chart at No.1 in the Spotify Top 50. As my target audience is going to be young/teenagers, the majority of users of Spotify are of that age, this means that choosing this song would be an ideal choice, due to the popularity alone. Also, I have had numerous ideas for my music video to cater for this specific song, including super-cars, women and preferably clothes referencing old American RnB/Rap artists e.g. A$AP MOB. This is because from my music video research, I was able

This is an email that I wrote and sent to the record label of Dave's, No Words, Self Released.